DIGITAL MARKETING,
SALES
INFRASTRUCTURE.
A website that converts, a CRM that centralizes, automations that recover lost follow-ups — and paid traffic only after the foundation is ready to absorb it.
Not just online presence — a revenue-generation machine.
SAME SIDE
OF THE TABLE.
Hybrid model — fixed retainer below market + commission on the revenue we help generate. Our gain grows with yours. No incentive to deliver pretty reports that don't sell.
Diagnosis
Business, audiences, digital assets, messaging — and the gap between what exists today and what needs to exist to convert.
Centralization
Editorial line, email, multichannel follow-up and CRM with every lead's origin identified. All in a single funnel.
No lead going cold
Automated booking confirmations, reactivation sequences and follow-ups that don't depend on anyone remembering.
Reports that matter
Cost per lead, cost per booking and attributed revenue. Decisions made on data, not gut feeling.
FOUNDATION
BEFORE SCALE.
Content that humanizes, a website that converts, a CRM that centralizes, automations that reduce opportunity loss. In the first 60 days we build the foundation. From Month 3 on, we scale with Google Ads on top of a structure ready to absorb it — not on top of nothing.
CMS that converts
Clear CTAs for booking and contact. Integrated with the CRM, automatic lead capture.
Centralized pipeline
Instagram and website leads in a single funnel: new → contact → booking → customer.
Humanization
Day-to-day videos (team + machines) and on-camera Google review readings. Not a polished feed — trust.
Reactivation + confirmation
Existing base (up to 500 contacts), automated booking confirmations and reactivation sequences.
Google Ads (Month 3+)
Campaigns only after the structure validates. Tracking from lead origin all the way to revenue.
FROM LEAD
TO POOL.
The full journey from first contact to a finished pool — typically 3–4 weeks of construction from delivery to completion.
Lead Received
Referral from Latham, website inquiry, social media, or past client referral.
Initial Contact
Call, text, or email the client. Schedule a free in-home estimate.
In-Home Consultation
Visit the property, take measurements, and discuss pool options and project goals.
Proposal Sent
Create the estimate in QuickBooks and send it to the client for review.
Contract & Deposit
On approval, send the contract via DocuSign, client signs, and collect a $1,000 deposit.
Pool Order & Permits
Order the fiberglass pool from Latham and begin the permit process with city or county.
Schedule Construction
Once permits are close to approval, schedule pool delivery and construction dates.
Excavation
Perform excavation approximately one week before pool delivery.
Pool Installation
Deliver and set the fiberglass pool shell, then install plumbing and equipment.
Finish Work
Complete electrical, equipment, and decking. Pour concrete around the pool.
Final Inspection
Schedule and complete the final inspection.
Project Complete
Pool is ready for use. Typical construction time is 3–4 weeks from delivery to completion.
SETUP.
Everything that prepares the ground before any dollar goes to media. Don't advertise without a place to convert — site, CRM and automations standing first.
Admin panel
CRM + Instagram + site integrations
Confirmation automation (email + SMS)
Email marketing setup (up to 500 contacts)
Total — US$ 4,500
MONTHLY
MANAGEMENT.
The operation that keeps the machine running every day. Content published, emails sent, CRM organized, multichannel follow-up — and a monthly report with attributed revenue.
Email marketing (approved campaigns)
CRM and pipeline management
Multichannel follow-up (email, SMS, Direct)
Scheduled base reactivation
Monthly performance report
PERFORMANCE.
Our gain grows with your revenue. Fixed retainer kept below market because we share part of the risk. Doesn't sell? We don't charge performance.
LESS FIXED.
MORE SKIN IN THE GAME.
Agencies in San Diego charge between US$ 3,000 and US$ 10,000/month for equivalent scope — without any commission on results. Our model keeps the fixed below market and adds skin in the game.
Media spend (Google Ads / Meta) is paid directly by the client to the platforms — outside the retainer
ACTIVE PARTNERSHIP
ON BOTH SIDES.
The project delivers results when both sides stay active. Day-to-day videos, Google reviews and fast approvals are part of the deal — not optional.
Monthly retainer: US$ 150/month · first fee Jul 5, recurring
Media spend (Ads): paid directly to the platforms by the client
Third-party tools: licenses pre-approved
Ownership: everything produced belongs to the client
8 WEEKS
OF FOUNDATION.
LET'S BUILD
YOUR MACHINE.
Approval via email or WhatsApp is enough. After signature and setup payment, we run kickoff and collect access. Week 1 starts immediately.
Approval
Reply by email or WhatsApp is enough. No unnecessary bureaucracy.
Contract & Setup
Digital signature + setup payment. Monthly retainer starts the following month.
Kickoff
Access-collection meeting: Instagram, domain, email base, tools.
Week 1
Admin panel live · CMS kickoff · initial CRM structure begins.